As an entrepreneur, you've already accomplished a lot. But deep down, you know more is possible—in your business and in yourself. More revenue, more focus, a stronger team, better decisions. Executive coaching with Roger Rutten combines business acumen with personal transformation. No isolated tips or superficial strategies. An intensive 1-on-1 program that elevates your business and you as an entrepreneur to a higher level—in 60 days.
Coaching for entrepreneurs is professional guidance focused on the growth of both your business and yourself as an entrepreneur. It combines business focus—strategy, leadership, decision-making, team dynamics—with personal development. Because in practice, those two are inextricably linked.
As an entrepreneur, you run your business from who you are. Your communication style determines how your team functions. Your decision-making approach determines which opportunities you seize. How you handle pressure and uncertainty determines how your business performs during challenging periods.
Coaching for entrepreneurs makes that connection visible — and gives you concrete tools to stand stronger both professionally and personally.
This coaching is intended for entrepreneurs, CEOs, and directors who:
I work selectively. You choose me, I choose you. Only with entrepreneurs who dare to give 100% commitment — to their business and to their own growth.%.
Many coaches choose one side: either they work on your business, or on you as a person. I do both — because the practice of entrepreneurship demands it.
Business focus in coaching In my program, we work on concrete business themes relevant to your company. Consider:
Would you like to focus specifically on the personal side? Then also read my page about Personal development coaching.
For the past 20 years, I've built one of the Netherlands’ leading financial advisory firms. I know the entrepreneurial life from the inside out — the pressure, the loneliness at the top, the choices that keep you up at night, and the satisfaction when it truly works.
I also know what it feels like when the system implodes. Multiple burnouts brought me to a point where I had to reconsider everything — professional and personal. That experience taught me what coaching for entrepreneurs should truly do: not just provide strategy, but guide the complete entrepreneur.
What sets my approach apart:
This is not babysitter coaching. No commitment-free sessions. This is an intensive program that will take your business and you as an entrepreneur further, structurally.
Want to know more about the depth of my approach? Read on on the page about transformational coaching.
No open-ended trajectories. No monthly subscription. One intensive program, one clear result — professional and personal.
Phase 1 - Intake Session We clearly map out where your company stands, what the business challenges are, and what's happening on a personal level. Full commitment from day one.
Phase 2 — Deep Dive We're going deep — both professionally and personally. Strategic bottlenecks, limiting patterns, leadership blind spots. Everything will be on the table.
Phase 3 - Transformation Sessions (Weeks 1–4) Four weeks of intensive one-on-one sessions. We will work on business priorities, decision-making, leadership, and the personal development required for them.
Phase 4 — Integration (Weeks 5–8) The insights and new methods will be anchored in your daily entrepreneurial life, so the change is not temporary—but permanently noticeable in your business and your energy.
60 days. One path. Lasting results.
